Content Monetisation Guidelines

Pimbuzz content guidelines for monetisation (CMG). This is the best place to learn about creating brand-safe, monetisable content.

We offer features and products that help creators and publishers earn money from their content. This content has to follow certain rules.

All content on Pimbuzz must comply with our Terms of Service and Community Standards. These are our high-level rules against sexual, violent, profane or hateful content. However, content appropriate for Pimbuzz in general is not necessarily appropriate for monetisation.

Your content itself must follow these guidelines in order to be eligible for certain monetisation products.

Prohibited formats

Content presented in the following formats cannot be monetised:

Static videos

Content that contains one static image and little to no motion.

Static image polls

Content posted for the sole purpose of increasing engagement by asking people to react to questions posed by the content.

Slideshows of images

Content that primarily displays static images played in succession.

Looping videos

Content that loops and displays the same segment multiple times. Looping content can include GIFs and content of varying lengths.

Text montages

Content that primarily displays still or moving images with overlaid text.

Embedded ads

Content that already includes embedded pre-roll, mid-roll, post-roll or banner ads where Pimbuzz offers ad placements. For example, a video that includes manually inserted mid-roll ads is ineligible for in-stream ads.

Prohibited behaviours

The following behaviours cannot monetise:

Engagement bait

Content that incentivises people to click a link or respond to a post through likes, comments or shares.

Soliciting engagement

Content that requests compensation in exchange for extreme behaviour, such as:

consumption of inedible substances
showing graphic content
consumption of drugs, tobacco or alcohol
Disrobing or other sexual behaviour

Restricted categories

Content that depicts or discusses subjects in the following categories may face reduced or restricted monetisation:

Debated social issues

We define debated social issues as social issues that may provoke debate, such as personal, civil or political rights. Content may be subject to reduced or disabled monetisation if it depicts or discusses the following subjects in a polarising or inflammatory manner:

Race
Gender
National origin
Age
Political affiliation
Ethnicity
Disability
Sexual orientation
Socioeconomic class
Religion
Immigration
Legitimacy of elections

Content that exploits controversial political or social issues for commercial purposes is restricted from monetisation.

Tragedy or conflict

We define tragedy or conflict as physical or emotional distress, such as death, injury, abuse, illness or destructive events. Depictions or discussions of these subjects, either real or fictional, may affect monetisation for your content.

However, content that depicts or discusses these subjects in an explicitly uplifting manner may still be eligible for monetisation.

Examples of this content include:

Death
Physical injury
Mental disabilities
Illness
Physical abuse
Sexual abuse
Emotional abuse
Property damage

Objectionable activity

We define objectionable activity as substance use, abuse or crimes. Depictions or discussions of these subjects, either real or fictional, may affect monetisation for your content.

Substance abuse
Threats
Advocating for harm
Trafficking
Theft
Vandalism
Trespassing
Corruption
Fraud
Bribery
Insider trading
Embezzlement
Hacking
Copyright infringement
Judicial proceedings

We restrict the monetisation of content that promotes the sale or misuse of illegal, prescription or recreational drugs.

Sexual or suggestive activity

We define sexual or suggestive content within the examples below. Content may face reduced or disabled monetisation if it contains this subject matter. Depictions or discussions of these subjects, either real or fictional, may affect monetisation for your content.

Nudity
Sexual activity
Sexual poses
Suggestive dancing
Simulations of sexual activity
Sex objects
Suggestive language
Revealing or absent items of clothing

We restrict the monetisation of gratuitous nudity, depictions of people in explicit positions or activities that are overly suggestive or sexually provocative.

Strong language

We define strong language as profanity, derogatory words or vulgar sexual language. Content may face reduced or disabled monetisation if it contains this language, either spoken, written or otherwise represented.

Profanity
Derogatory words
Sexual words
Innuendos
Crude gestures
Vulgar motions

We restrict the monetisation of hate speech.

Explicit content

We define explicit content as injury, gore or bodily functions or conditions. Content may not be monetised if it displays or discusses gore or bodily conditions. Depictions of these subjects, either real or fictional, may affect monetisation for your content.

Wounds
Infections
Bodily fluids
Medical procedures
Food processing
Extreme body modification
Bodily functions
Ingesting substances not intended for consumption
Ingesting nauseating substances
Decay
Infestation

We restrict the monetisation of sensational, disrespectful or excessively graphic content.

Prohibited categories

The following types of content are ineligible to monetise:

Misinformation

We use of reputable fact-checking organizations or tools that can help in identifying and debunking false information.

Misleading medical information

Content that contains medical claims that have been disproven by an expert organisation. Including, but not limited to, anti-vaccination claims.

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